"An Empirical Study on Impact of Advertisement on Millennials of Mangaluru City"

Abstract Advertisement is an impersonal way of popularising products, ideas, concepts, etc. Most of the companies promote their products by advertising to reach more number of consumers. In order to advertise their product companies target younger generation, Especially millennials and Z generation, Because these are the first global generation who grew up in the internet age. They follow the changing trends and influence the buying behaviours of the people. Millennials like to use the products which are advertised by the celebrities and wants to look like them. This necessitated the companies to use more and more advertising channels to impact the buying behaviour of the millennials. This paper focuses to know the impact of advertisement on you Millennials, to know to what extent youth get motivated to buy a product after watching advertisements and to know, that how youth feel when they use these advertised products. Both primary and secondary data are used to know the impact of advertisement on millennials. The sample was taken from Mangaluru city